Acura unveils the Acura Precision EV concept, due in 2024

Acura is launching its first EV SUV, the Acura Precision EV Concept. The EV SUV debuted today at Monterey Auto Week, and Acura confirms it will arrive in 2024.

Acura’s parent company, Honda, has been relatively slow to adapt to the changing automotive market as consumers transition to electric vehicles. However, this year, the aging car maker is kicking things up a notch with an EV series.

Honda said it plans to invest about $40 million to produce 30 battery electric vehicles (BEVs). Earlier this summer, the automaker gave us a look at the Prologue EVan electric SUV designed on a platform made from GM.

The Acura Precision EV Concept is part of the automaker’s design studio in the future of Los Angeles’ electric vision. Acura will build an EV SUV on its co-developed platform with GM, on which the automaker plans to launch several EV models.

Acura’s assistant vice president of national sales, Emil Korkor, said the company has big plans for the electric future.

The Acura Precision EV Concept is a design study that will define the direction of future Acura products in the era of electrification, including our first all-electric SUV in 2024.

The EV SUV is inspired by the uniqueness and harmony of luxury Italian motorboats. In accordance with liberationThe Acura Precision EV Concept features “a wide, athletic stance, a crisp silhouette and distinct character lines.”

Acura is skipping the hybrid phase and going straight to electric cars, with its first all-electric model, the Acura ADX, also due to hit the roads in 2024. It will be followed by the automaker’s first electric SUV, the Precision EV Concept.

What we know about the Acura Precision Concept EV SUV

The automaker said it is accelerating toward electrification with the release of the Acura Precision Concept EV.

Acura Executive Creative Director Dave Marek said:

The Acura Precision EV Concept will be our North Star as we move into an exciting electrified future, and you’ll see these design highlights carry over into future production models.

The EV SUV features new theatrical lighting that illuminates Acura’s pentagonal grille. In addition, the Precision EV concept will feature new “Particle Glitch” lighting on the front and rear and 23-inch wheels.

Andy Foster, Acura’s chief exterior designer, spoke about the new Particle Glitch lighting, saying:

The “Particle Glitch” below explores what EV performance could look like as Acura moves toward its electrified future.

The interior is inspired by the cockpit of a Formula 1 racing car. It features a low driving position, high visibility performance and a modified steering wheel.

In addition, the EV SUV comes with two driving experiences: Instinctive Drive Mode, which maximizes performance with red ambient lighting, and Spiritual Mode, which does the opposite by relaxing the steering wheel and creating an “underwater” experience.

The EV SUV is the automaker’s third design concept since 2016, showing what the future of Acura will look like. Following today’s closed-door debut, the Acura EV Precision Concept will make its public debut tomorrow, Friday, August 19.

Subscribe to Electrek on YouTube for exclusive videos and subscribe to podcast.