The authentication process begins with the fact that a standard camera or mobile phone takes a photo of the product leaving the production line in high resolution.

This information is converted into a digital fingerprint and recorded in the company’s database for a small fee.

Checking the product is as simple as uploading a product photo to the Alitheon mobile app and then checking to see if FeaturePrint is registered.

“We’re not telling you the real part or not,” Hanzarski said. “But we can say that the part was registered an hour ago or a year ago.”

Unlike product serial numbers and barcodes, FeaturePrint is harder to fake.

“If I have your fingerprint, I don’t need you to wear a badge to tell me who you are. I just need your fingerprint,” Gonzarski said.

The software relies on 5,000 “points of interest” to create a FeaturePrint for a single brake pad.

“So even if I only have half of the brake pad or the wheel hides three-quarters of that brake pad, I have enough interesting moments to authenticate and identify it,” Ganzarski said.

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