The robots are taking on yet another job, this time as a dealer representative for the 2023 Volkswagen ID.4. The automaker announced that Amazon’s Alexa will answer customers’ questions during test drives at special events this fall.
“In our quest to make electric cars and electric mobility accessible to everyone, we must find new and exciting ways to communicate with our customers,” said Andrew Savas, director of sales and marketing for Volkswagen Group of America. “This collaboration with Amazon does just that. Future Volkswagen owners can experience all our ID.4 can offer with a voice service they already know.”
The Alexa guided test drive possible thanks to the collaboration between VW and Amazon, which sees Auto echo device located on the dashboard ID.4. With it, the digital assistant can answer customers’ questions about the electric car’s features.
For example, if a potential buyer has a question about available massage seats, Alexa will respond, “Seat massage is available on the front seats ID4 Pro S and Pro S with Gradient. If you want to give it a try, just ask, “Alexa, how do I turn on the massage feature.”
The device can also answer questions about the battery, charging, blind spot monitor, infotainment connectivity, costs, regular maintenance, and more. Volkswagen adds that customers are free to ask about the car’s specifications without additional pressure from the seller.
Naturally, representatives of the people will be on hand at various Alexa Test Drive locations around the country to give potential buyers a look at the crossover before it takes off. They can then go on a 30-minute drive with the Echo Auto device and head to the dealership after the test drive to learn more and book a car.
Volkswagen plans to offer Alexa-guided test drives in various U.S. locations starting this fall.