Apple is launching its new one Delegated delivery system to podcast platform as a way for creators to easily manage and distribute their shows on individual third-party platforms.
The purpose of this feature is to help podcasters with operational costs so that they can focus solely on creating the best content. Delegated delivery allows creators to authorize a participating vendor to automatically deliver their shows to Apple podcasts.
The service will have a unique dashboard for each vendor with the ability to schedule a release, provide early access for premium users or publish podcasts without advertising. Supported formats include WAV, FLAC and MP3 files.
Podcast data, such as analytics and subscription reports, will not be shared with any of the participating platforms. The full list of vendors that support delegated delivery is not disclosed, but Apple mentioned some of them.
Some of the participating platforms include ART19, Buzzsprout and Libsyn. Apple recommends checking it periodically Hosting provider page to update on when and when their host will support this feature.
And the best part is that delegated delivery is free for all creators on the platform. You don’t have to be a member of the Apple Podcasters program to publish free shows, but you do have to be a member to publish premium episodes. Delegated Delivery has no specific launch date, but will be out sometime in the fall.
Along with delegated delivery, Apple has quietly announced that the creators of the podcast can now offer annual plans to its audience in more than 170 countries and regions.
Analysis: Fights for podcasts
The struggle for the podcast market continues to escalate.
For the past year, Apple has been working to improve its faded podcast platform, formerly known as “a constant catastrophe“. For example, the company has released a new curation feature called Subscribe to Apple podcasts back in June 2021, allowing people to subscribe to their favorite shows through official channels.
But it remains to be seen whether Apple will be able to compete with its competitors on podcasts. Spotify has been consistently releasing podcast-focused features such as release for some time Video podcasts for creators in the US and the UK.
YouTube also wants a piece of this pie recent posts indicates that it wants to integrate podcast RSS feeds to its site. Hopefully Apple isn’t too late to catch the wave of podcasts, otherwise it may continue to lag behind its competitors.