Carriers understand that more than a higher salary is required to persuade modern drivers to stay on board.

The competitive market has forced fleets to offer a wealth of benefits, giving drivers the opportunity to give preference when looking for work.

Reliance Partners Security Director Robert Caferle says the benefits are becoming increasingly important. The better the fleet makes life for its drivers, the less reason they have to leave.

“Due to the fact that the industry is more committed to marketing programs, offering soft benefits such as hiring bonuses and higher wages, keeping quality drivers is really difficult; it’s probably the hardest thing that’s ever been, ”Caferle said.

But this does not mean that preservation is impossible; just because other companies have great benefits doesn’t mean yours can’t offer the same. However, it is not a question of how many benefits the company has or does not have. Rather, it all comes down to what best suits the desires and needs of the driver.

Ask yourself, how well do you know your drivers? Have you ever addressed their suggestions or concerns? Kaferle recommends for carriers to assess overall driver satisfaction through anonymous surveys.

Maybe your fleet wants better equipment, or it could be improved insurance or retirement plans. But some queries aren’t always complicated. Caferle said many carriers are even looking for ways to promote healthy lifestyles by improving their fitness programs through gym memberships and personal trainers.

Moreover, carriers consider a flexible schedule an offer of home running, as during the pandemic home time has become important for drivers.

But there are also many inexpensive ways to be grateful to your drivers – you just need to think creatively.

For example, Caferle heard about a carrier who delivered prepared meals to drivers before trips. “Buying them lunch from time to time when they’re on the road doesn’t cost much in the long run, but it brings goodwill to your operator,” he said.

Kaferle also mentioned how effective business cards are in boosting drivers ’respect and hiring prospects.

“When I discuss driver retention with the carriers I visit, I tell them to get business cards with your company logo and phone number to hire, as well as the name and title of the drivers,” Caferle said. “Most truck drivers have never had a business card, but everyone feels important when they get it for the first time.”

Kaferle reminds carriers not to forget the importance of competitive wages, but remember that this is not the only factor in driver satisfaction.

“Everyone would like more money, but it’s not just about that; it is also about recognition and honor for the work they have, ”he said.

Click to get more FreightWaves content from Jack Glenn.

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