Canadian Superbike Championship Series (CSBK) and Bridgestone Canada Inc. announced that the series will be called the Bridgestone Canadian Superbike Championship Series, or Bridgestone CSBK, as part of a four-year partnership. Bridgestone will also act as the series’ exclusive tire supplier until the 2026 season, continuing the brand’s storied history in motorsport.

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Bridgestone is the premium racing tire supplier to several international racing series, with their established line of Battlax VO2 racing tires. All six CSBK national competition classes, from Pro Superbike to Amateur Light Sport, will feature the latest tire options for all conditions.

“As a passionate fan of motorcycle racing, Bridgestone is proud to be the tire specification and title sponsor of such prestigious national series as the CSBK,” confirmed Jared Williams, general manager of the Bridgestone Motorcycle Tire business in the US and Canada. “Partnering with CSBK allows us to support road racing and showcase our company’s technical expertise, and it exemplifies Emotion, a core value of Bridgestone E8’s commitment as a company that develops sustainable solutions.”

Bridgestone’s most recent international success was last month at the FIM World Endurance Championship at the legendary Suzuka Eight Hours in Japan. Amazingly, Bridgestone finished in the top 10 in the final race results and secured their 15th consecutive race victory.

In addition to sponsoring the video elements of the series, Bridgestone will also support the top finishers in each national event in the Pro and Amateur categories on a contingency basis. Perhaps the most important aspect of the new agreement is a new year-end prize purse for the Superbike stars who finish first in the Pro Superbike division.

Warren Dunham, Bridgestone USA and Canada Racing Program Manager, added, “The timing couldn’t be better for this new chapter with CSBK! We recently announced an investment in our factory in Nassau, Japan to expand our production of the highest technology motorcycle tires, along with the launch of the new NS specification Battlax V02 tires in Superbike sizes for 2023. This demonstrates Bridgestone’s continued commitment to investing in and developing advanced racing tire technology.”

“We’re really excited to be working with Bridgestone,” explained CSBK founder Colin Fraser of Toronto’s Professional Motor Sports Productions Inc. – We are sure that switching to Bridgestone is a big step for our competitors, series and fans. There’s a lot of good stuff on the horizon.”

Bridgestone will also provide on-track support and be a key partner in the marketing and promotion of the Bridgestone CSBK Series.

CSBK previously had three-year contracts covering separate nine-year contracts with spec tire suppliers, starting with Pirelli (2005–2013) and Dunlop (2014–2022). Fraser thanked Dunlop and Canadian distributor Pro 6 Cycle for all their efforts during the latest supply agreement.

https://www.motorcyclepowersportsnews.com/bridgestone-announced-new-csbk-title-sponsor/

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