Bridgestone announced as CSBK’s new title sponsor and exclusive tire supplier

Toronto, ON – Canadian Superbike Championship Series (CSBK) and Bridgestone Canada Inc. (Bridgestone) announced today that the series will be called the Bridgestone Canadian Superbike Championship Series, or Bridgestone CSBK, as part of a four-year partnership. Bridgestone will also act as the series’ exclusive tire supplier until the 2026 season, continuing the brand’s storied history in motorsport.

Bridgestone is the premium racing tire supplier to several international racing series, with their established line of Battlax VO2 racing tires. All six CSBK national competition classes, from Pro Superbike to Amateur Light Sport, will feature the latest tire options for all conditions.

“As a passionate fan of motorcycle racing, Bridgestone is proud to be the tire specification and title sponsor of such prestigious national series as the CSBK,” confirmed Jared Williams, general manager of Bridgestone’s US and Canada Motorcycle Tire Division. “Partnering with CSBK allows us to support road racing and showcase our company’s technical expertise, and it exemplifies Emotion, a core value of Bridgestone E8’s commitment as a company that develops sustainable solutions.”

Bridgestone’s most recent international success was last month at the FIM World Endurance Championship at the legendary Suzuka Eight Hours in Japan. Amazingly, Bridgestone took the top ten positions in the final race results and secured their 15th consecutive victory in this race.

In addition to sponsoring the video elements of the series, Bridgestone will also support the top finishers in each national event in the Pro and Amateur categories on a contingency basis. Perhaps the most important aspect of the new agreement is a new year-end prize purse for Superbike stars who finish first in the featured Pro Superbike division.

Warren Dunham, Bridgestone USA and Canada Racing Program Manager, added, “The timing couldn’t be better for this new chapter with CSBK! We recently announced an investment in our factory in Nassau, Japan to expand our production of the highest technology motorcycle tires, along with the launch of the new NS specification Battlax V02 tires in Superbike sizes for 2023. This demonstrates Bridgestone’s continued commitment to investing in and developing advanced racing tire technology.”

“We’re really excited to be working with Bridgestone,” explained CSBK founder Colin Fraser of Toronto’s Professional Motor Sports Productions Inc. – We are sure that switching to Bridgestone is a big step for our competitors, series and fans. There’s a lot of good stuff on the horizon.”

Bridgestone will also provide on-track support and will be a key partner in the marketing and promotion of the Bridgestone CSBK Series.

CSBK previously entered into three-year deals covering separate nine-year contracts with spec tire suppliers, starting with Pirelli (2005-2013) and Dunlop (2014-2022). Fraser thanked Dunlop and Canadian distributor Pro 6 Cycle for all their efforts during the latest supply agreement.

About Bridgestone Canada Inc:

Bridgestone Canada Inc. (BSCA) is a member of Bridgestone Americas Tire Operations (BATO) and a direct subsidiary of Bridgestone Americas, Inc. (BSAM), whose parent company, Bridgestone Corporation, is a world leader in tire and rubber manufacturing, based on its expertise in providing solutions for safe and sustainable mobility. BSCA and BATO develop, manufacture and market Bridgestone, Firestone and associated brands of tyres. They focus on the retail, wholesale and original equipment markets, supplying passenger car, light truck, commercial vehicle, SUV, agricultural and other tires to their customers in Canada and the US, respectively.

About Bridgestone Americas, Inc.:

Bridgestone Americas, Inc. is the American subsidiary of Bridgestone Corporation, a global leader in tire and rubber manufacturing, drawing on its expertise to offer solutions for safe and sustainable mobility. Headquartered in Nashville, Tennessee, Bridgestone Americas has more than 45,000 employees worldwide. Bridgestone offers a diverse portfolio of premium products and advanced solutions, backed by innovative technologies that improve the way people around the world move, live, work and play.
About CSBK and Professional Motor Sports Productions, Inc.:

The Canadian Superbike Championship (CSBK) was founded in 1980 with a focus on street-level production bikes accessible to dedicated motorcycle fans and has since grown into one of the premier domestic superbike series in the world. National Championship coverage debuted on The Sports Network (TSN) in 1995 and remains on the air today in partnership with Canada’s largest sports channel and ESPN affiliate.

https://www.roadracingworld.com/news/canadian-superbike-bridgestone-named-title-sponsor-exclusive-tire-supplier/

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