Truck driving problems – long hours and a lot of time spent alone, among other things – make it difficult to recruit and retain drivers. The shortage of drivers only intensifies the struggle for carriers.
With more than 2 million Facebook subscribers, 1,300 partner companies and more than 60,000 monthly subscriptions, CDLLife offers a wide range of products from potential generation to display advertising for hire, and functions as a news center and community for truck drivers.
This gives companies the tools they need to recruit and maintain, while connecting drivers with a wider range of freight.
“We do a lot. We have news for truck drivers and a modern mobile app that we spent three and a half years developing. The app functions as a social network specifically for truck drivers, ”said Travis Overton, president and owner of CDLLife. All of our products are used to expand a wide audience, and then to impose product solutions on that audience – primarily for hiring and advertising solutions. ”
Starting a job in the industry as a recruiter, Overton saw the intricacies and outcomes of the recruitment process and all that it entails.
“We try to do everything we can with the audience we have. Over time, we will see tremendous opportunities to create synergies on additional product solutions needed by carriers in which others in the industry do not innovate, ”he said.
In terms of advertising, Overton believes that success begins with an educated team, authenticity, branding and, increasingly, culture and advocacy. Companies need to have a balance of all of these components to retain drivers.
“I found that each carrier is in a different place. Some of them are amazing in advertising, but they need help in the recruitment process, ”Overton said. “If you’re doing one thing well, you should focus on the other pillars.”
Although social networks are constantly evolving, he also believes it is important to keep up.
“As the pace of change accelerates, what you did yesterday will not work in the world of tomorrow,” Overton said. “You always have to be on that cutting edge.”
CDLLife is holding its second annual CDLLife summit, A turning pointin August.
“We focused the top-level conversation around following the driver’s life cycle from the start of the trip, with the carrier and to the end of the experience,” Overton said. “We want to share our knowledge in terms of leadership and say, ‘This is what the carrier needs to think and know.’ I want to guide carriers through all the pillars of how to be efficient and move forward. ”
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