This year, Samsung is launching its first-ever 4K OLED TV – that’s for sure. The Samsung S95B can now be purchased in many countries, but this model uses a new generation QD-OLED panel that has never been seen before, which naturally means it is priced high, even for OLED.
But it was For several months there have been rumors that Samsung also plans to release OLED TVs with a more standard W-OLED panelthat you will find at all current the best OLED TVs. These other TVs may cost much cheaper than the S95B, but they have not yet officially appeared.
A recent report from Elek seems to shed light on why: Samsung and LG Display (which is the only manufacturer of W-OLED panels for TV) are entering the battle for the panels, and sources in The Elec say that if they can not reach an agreement by the end of May cheaper Samsung OLED TVs are unlikely to appear in 2022.
Samsung will probably prefer to make a few more popular OLED TVs on sale in 2022, and The Elec notes that ideally they will appear before the 2022 FIFA World Cup, which is mercifully at the end of the year. (To the mercy of Samsung’s corporate interests, not the rest.)
Opinion: Maybe next year is still better
Here at TechRadar, we’re looking forward to what Samsung’s image processing can do in conjunction with OLED panels, but it’s not that our list of OLED models is lacking the best TVs.
But there’s another reason we’d love to see Samsung not releasing more OLED TVs yet: Dolby Vision.
Samsung has resolutely refused to support this HDR standard, and it is, in fact, the only protection among major broadcasters. But one of the great advantages of Dolby Vision is that it makes better use of HDR images on limited-brightness screens, which include W-OLED TVs. The Samsung S95B and its QD-OLED panel promise higher brightness, so you may be able to do without Dolby Vision – but any TV that uses a regular W-OLED screen without Dolby Vision will struggle with one hand tied behind its back.
However, there are good signs that Samsung’s resilience to Dolby is thawing: in 2022, Samsung’s new TVs include Dolby Atmos sound for the first time. It is possible that in 2023, Samsung’s TV processing platform will finally include Dolby Vision.
However, we expect that any further TVs that will be launched in 2022 will use the same processors as other Samsung TVs of 2022 – so maybe good things will come to those who are waiting. After all, that doesn’t mean that among the best Samsung TVs available now, there aren’t enough amazing sets …