The annual Special Equipment Market Show (SEMA) is the hearth for creating wild cars and aftermarket offerings, but after Honda and Ford Chevrolet also withdrew from the 2022 edition, despite a strong presence in 2021.
The plan of the exhibition is available for viewing online, which confirms that Chevrolet has not booked a seat, although there will be one dealer from Texas.
This was announced by a representative of the brand Muscle Cars and Trucks: “GM has decided not to participate in the 2022 SEMA Show. The SEMA Show has always inspired us, and performance accessories and parts remain an important part of our business.”
Last year, the butterfly tie brand made everything stopped for SEMA, bringing to the show a number of custom cars, including 1000 horsepower Hoonigan Z / 28 Camaro, Beast SUV concept car, Corvette Z06 2023Silverado ZR2 2022, 1957 Chevy Project Xand more.
Read more: This custom Jimmy may be one of Chevy’s only products at SEMA 2022
This year could have been landmark for Chevrolet at the show when products like the C8 Corvette and Camaro were asked to change. The brand has always been extremely present in the world aftermarket, offering engines and clothing parts for quite some time.
The real reason for the exit is unclear, but it’s possible that after several years of a global pandemic, supply chain shortages and a focus on electrification, 2022 is just not a very good year to make big investments in toys after sales. After all, building a special car for one weekend is hard for a wallet, even if that wallet is as big as a GM wallet.
Chevrolet is the last brand to leave the show after output of Ford and Honda earlier this year. According to a statement to Motor1The reason for Ford’s refusal to participate in the exhibition is that the brand is improving its “approach to the annual event to better cover and show how customers can personalize their Ford cars today and tomorrow.”
As for Honda, it did not specify the reason for non-arrival at the event. The Japanese brand has typically been heavily present at the show, and it’s possible that its luxury sub-brand Acura will continue to appear with products for its new production cars, such as the 2023 Integra.
The SEMA Show 2022 will be held Nov. 1-4 in Las Vegas, Nevada.
https://www.carscoops.com/2022/05/chevrolet-pulls-out-of-2022-sema-show-despite-huge-2021-presence/
