In the era of electric vehicles, vehicles are becoming less distinguishable based on powertrains, so styling becomes incredibly important to manufacturers when it comes to making their product stand out in the segment.
So when designing your first EV in the form of Daytona SRT Charger Concept, Dodge didn’t want it to look like every other ultra-sleek on the market, whose rounded design comes in the name of claimed aerodynamic efficiency. Rather, they did what they do best and took a retro approach.
“We’re trying to bring a whole generation of muscle car fans with us on this exciting new journey, but at the same time, I think when they make that choice, they finally want the world to know, so it has to be different,” he said. chief design officer of Stellantis Ralph Gilles Fox News in an interview at the North American International Auto Show.
“They’re happy that it doesn’t look like jello, and part of that is that the front end still looks menacing, has a lot of character and celebrates the brand,” Gilles continued. “This will be our chip. There are many other companies out there, if you want to buy marmalade, buy it. It won’t work from us.”
But despite the fact that style has become one of the main priorities, Daytona SRT still extremely intelligent. It has two doors, but is designed to seat four adults comfortably thanks to a wheelbase that’s the same length as the current four-door Charger, a liftback instead of a traditional trunk to improve cargo space, and a special R-Wing to retain some of that all-important aerodynamic efficiency.
As for the R-Wing, it’s the primary device that allows the Daytona SRT to balance form and function. The curved nose gives the appearance of a boxy, vertical front end while allowing air to pass through, which in turn provides better range as the car doesn’t have to exert as much effort to push through the air. This type of feature is often built into the back of boxier electric vehicles such as Hyundai Ioniq 5 and Rivian R1Tbut the use of Dodge on the front of the car is fairly new.
Photo by Mike Gauthier/Carscoops