Beijing (Gasgoo) – On September 15, Dongfeng Motor announced that its subsidiary Dongfeng Motor Corporation Passenger Vehicle Company (DFPV), which owns the Fengshen (AEOLUS) brand, has successfully met its annual overseas sales target.
Photo credit: AEOLUS
Under the impact of the epidemic and the shortage of chips, the DFPV team abroad worked to strengthen the organizational system, increase product competitiveness and improve overseas marketing capabilities, and made every effort to promote new models and secure orders. On September 13, DFPV successfully achieved its annual overseas sales target of 3,000 vehicles with a three-month supply.
DFPV’s overseas team has formed an “iron triangle” working mechanism dominated by DFPV, the company’s technical center, and the company’s international business department. The three parties have cooperated in research and development, production, planning and marketing, overseas regulation and other aspects to jointly promote the business goals of Dongfeng Motor’s wholly-owned passenger cars in overseas markets.
As of early this year, DFPV has only one model, the Fengshen (AEOLUS) Yixuan, available for sale in the Middle East. After in-depth analysis of user needs, the overseas team optimized the vehicle’s configuration and performance and improved R&D efficiency to increase overseas sales, successively developing and launching the AX7 and Yixuan MAX models.
Research and development is currently underway on the all-new Yixuan, Yixuan GS and other models that will be gradually launched overseas, laying a solid foundation for DFPV to achieve its overall annual sales target of 200,000 vehicles this year, as well as helping to make more one breakthrough the following year.