Ducati announces agreement with Volkswagen Group to assemble CKD motorcycles in Argentina
Volkswagen Group Argentina will start assembling Ducati CKD motorcycles in 2022 for distribution in the local Argentine market
Ducati has very good performance in Argentina in terms of market share and brand recognition
The Italian manufacturer has seven exclusive dealerships in the country with comprehensive service
Bologna, Italy / Cordoba, Argentina, May 5, 2022 – Ducati announces an agreement with Volkswagen Group Argentina to assemble Ducati CKD motorcycles to be distributed in the local Argentine market. At Cordoba’s industrial center, production will begin by the end of 2022 thanks to significant investments that will make the VW plant the third plant in the world outside Italy for Ducati.
“The Argentine motorcycle market is very interesting, Ducati has a strong position in this country, where for many years we have been able to achieve excellent results, both in terms of volume and market share,” he said. Francesco Militia, Ducati VP of Global Sales and After Sales. “In Argentina, we can look forward to excellent cooperation with the Volkswagen Group, which distributes our motorcycles, and it is also thanks to this strong relationship that we can take this important step that will further strengthen our position in this market.”
“Argentina is an important pillar for Volkswagen Latin America. With these new investments, we will continue to strengthen our brand in the region with models that are increasingly tailored to the needs of our customers, ”he said. Pablo DC, Executive Chairman of Volkswagen for Latin America. “It is a great joy to start assembling Ducati motorcycles in Córdoba, as Volkswagen Group Argentina will be the first VW Group subsidiary in the world to do so.”
Commercial relations between Ducati and Volkswagen Group Argentina began in 2013, after Audi AG bought the Italian motorcycle manufacturer worldwide in 2012. Ducati has a very good recognition in the market of high-performance Argentine motorcycles, achieving excellent results in terms of market penetration.
Ducati currently has seven exclusive dealerships in Argentina that commercialize the full range of Ducati motorcycles and Ducati Scrambler. Each dealer offers a comprehensive service and exhibition hall, where bicycles are exhibited, with an exclusive room dedicated to the “Land of Joy” and Ducati Scrambler products.
The first model to be assembled by Córdoba Industrial Center will be the Scrambler Ducati Icon. The Ducati Scrambler line has become the most valued in the Argentine market since its first local presentation in 2016. Its urban motorcycles, designed according to the concept of post-heritage, offer personalization and self-expression, offering complete versatility in use, preservation of features and distinctive equipment of each Ducati brand product.
https://www.roadracingworld.com/news/ducati-to-begin-assembling-motorcycles-in-argentina/
