The partnership is intended for Ford, Lincoln dealers.

PHOTO: Getty Images/Photoschmidt

Work Truck Solutions, a provider of an operational, marketing and sales generation platform for commercial vehicles, recently announced a strategic partnership with FordDirect to help Ford and Lincoln dealers benefit from the value and profits associated with growing B2B business opportunities. The partnership gives Ford dealers a choice of two unique Work Truck Solutions offerings designed to meet the commercial needs of the entire dealership of one manufacturer.

Dealers across the country face the difficult reality of inventory shortages, volatile supply chains and a volatile economy. Work Truck Solutions provides tools and services to help dealers meet the needs of truck and van customers.

Through a strategic partnership with Work Truck Solutions, FordDirect will connect Ford and Lincoln dealers with innovative commercial vehicle business offerings that include a dedicated toolkit, dedicated consulting services and partnerships.

“For business owners, their work truck or van is their work or their business. Without it, they simply do not work. Given the current inventory shortage, buyers are eager to work with dealers to plan, find or order the vehicle they need,” said Kathryn Schifferle, CEO of Work Truck Solutions. “To maximize the success of the commercial department, it is essential to help dealers act as a consultant on the automotive needs of their business customers, as well as to offer complementary products and services before and after the sale.”

Currently, online dealer shopping tools may not meet the unique needs of commercial vehicle buyers; business buyers are focused on the actual configuration of the vehicle and their specific business use case. That’s what Work Truck Solutions specializes in, and its mission is to make it easy for business owners to find the vehicles they need by providing dealers with the right tools to serve this unique customer base.

“FordDirect partners with only a select few companies to meet the unique needs of Ford and Lincoln dealerships,” said Schifferle. “We are honored to partner with FordDirect and help dealers with digital strategies, solutions and services that will help grow their commercial businesses.”

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