A Ford F-150 pickup truck is for sale at a dealership on September 6, 2018 in Chicago, Illinois.

Scott Olson | Getty Images

DETROIT – The latest supply chain issues for Ford motor included a small but important detail for the company and its cars – the blue oval badges that are worn by almost every car of the same brand.

A Ford spokesperson confirmed to CNBC that the Detroit-based automaker is experiencing a shortage of Ford badges for vehicles such as the F-Series trucks, as well as model nameplates. The Wall Street Journal reported the problem for the first time on Friday.

The latest challenge is a multi-year supply chain crisis that has ranged from critical parts such as semiconductor microcircuits and wire harnesses to raw materials and now vehicle badges.

The Wall Street Journal reported that a Michigan supplier called Tribar Technologies, Inc., which in the past made badges for Ford, was forced to curtail its operations in August after telling Michigan regulators that it was dumping industrial chemicals into a local sewer. system.

A message seeking comment from Tribar was not immediately returned. Ford declined to comment on whether Tribar’s limited operations were related to the automaker’s brand shortage.

The spokesperson also declined to comment on how many vehicles were affected by the problem.

The report comes after Ford said Monday that a parts shortage affected an estimated 40,000 to 45,000 vehicles, primarily high-performance trucks and SUVs, that failed to reach dealers. Ford also said at the time that it expected to book an additional $1 billion in supplier contingencies during the third quarter.

The announcement earlier this week, including the preliminary release of some expected earnings, sent Ford shares higher. worst day in over 11 years.

Separately, Ford announced its plans on Thursday restructure its global supply chain to “support efficient and reliable component sourcing, in-house development of key technologies and capabilities, and world-class value and quality.”

Ford shares fell after the company warned of $1 billion in additional costs


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