At the end of March this year GMC said it has 65,000 reservations for Hummer EV pickup and SUV. At the time, brand boss Duncan Aldred said: “Production is actually a bit ahead of schedule and we’re doing everything we can to speed that up now so we can fulfill these bookings sooner than we originally thought. We see momentum building,” adding that “it still means booking, now probably means delivery in 24.” By the time 2024 GMC The Sierra EV Denali Edition 1 a little while ago showed reservations up to 90,000. GMC closed the Hummer reservation line a month ago. Power of the GM reports that when GMC chief Duncan Aldred spoke at a media briefing ahead of the Sierra EV unveiling, he said Hummer was “sold out for two years or more.”
Note, the word “probably” has been replaced by the phrase “or more” in the production vocabulary. This development probably takes into account what has happened since March GM Factory Zero, where the automaker currently builds the Hummer. On this site together with a new assembly plant in the village of Orion will soon be built Chevrolet Silverado EV, GMC Sierra EV and Cruise Origin autonomous vehicle. In a note from the beginning of the year, GM announced a $6.6 billion investment electric vehicle production will eventually allow 600,000 electric pickup trucks to roll off the assembly line each year. But that’s at least in a couple of years. At the beginning of October GM said he wanted to to increase production of electric vehicles currently sold, including the Chevrolet Bolt, to 70,000 vehicles in 2023. Back to the Hummer, GMC increased Hummer production in September to 700 units per month. That was a huge increase from the monthly average for the nine months to September, with production at 2,750 units in the first three quarters, but well short of what the brand is dreaming of. And Factory Zero will close for a few weeks in November for upgrades to produce additional cars.
All this involves the supply of chips and mineral raw materials for accumulatorsindustrial goods and industrial transport no longer suffer hiccups.
If there’s any good news in all of this, it’s that 95% of Hummer reservation owners have converted to paid orders, which is an absurdly positive number. Based on what we’ve seen so far, GM has some nice looking electric cars. Let’s cross our fingers that the company can build them faster.