The challenges for automakers on Twitter are compounded because Musk is also working Tesla Inc., a leading manufacturer of electric vehicles. GM aims to make its entire lineup electric by 2035, and other companies are also racing to develop battery-powered vehicles. Twitter’s rollback gives companies time to evaluate content standards and use of advertising and customer data under Musk’s leadership.
“With a competitor that owns the platform, it’s important for us to ensure that our advertising strategies and data are managed securely,” GM said this week via email. He called Twitter “just one of many channels available” to share information and said he would “choose the channels and platforms that may be most effective at any given time.”
The company did not address Barry’s absence from Twitter. The CEO continued to be active on other social networks, such as LinkedIn, and posted a year-in-review post on Nov. 10 that talked about GM’s all-electric future.
Like Bara, RJ Scaringe, CEO of the electric car maker Rivian Automotive Inc., last tweeted on October 27 and has been silent since then. Rivian declined to comment.
GM has not ordered a full Twitter shutdown, saying it will engage with customers as needed. GM President Mark Reuss continued to tweet, as did the automaker’s BrightDrop electric van business and Cruise, in which GM has a controlling stake.
The driverless company’s CEO, Kyle Vogt, published a recent post announcing that the company is starting to offer daytime robotaxi rides in San Francisco. Cruise spokesman Aaron McLear said the business finds Twitter an effective way to communicate with users and people in the tech community.
Other major automakers and industry leaders also continue to tweet, including the CEO of Ford Motor Co. Jim Farley.
Toyota Motor Corp., Honda Motor Co., Nissan Motor Co., BMW AG, Mercedes-Benz and Volkswagen Group have all used the platform since Musk took over.
https://www.autonews.com/executives/gms-mary-barra-goes-silent-twitter-after-musk-takeover
