Google has announced a number of changes to its core search function, focusing on how to do a search web a faster and more convenient process, and much more.
Announced on St Search on the conference (opens in a new tab)All of these changes will be rolling out to the US going forward, and the first major introduction is that shortcuts to the various tools will be introduced right below the search bar.
These are things like an icon to translate text with the camera, or identify a tune by humming it, or help with homework through the camera – common tasks you might need, and now they can be accessed very quickly with a single tap on the appropriate label.
In this case, the feature comes in the Google app for iOS in the US (in English) to begin with, with a wider distribution to follow, no doubt.
To make basic search faster and more intuitive, Google introduces topic options that appear directly below the search field when you type a query. Google gives an example: someone types in the search query “best cities in Mexico”, and after typing that text, a bunch of suggestions appear to complete the query – for example, “for families”, “for expats”, “for retirement”. , and so on. These are the most likely options you will need, and we hope they will allow you to quickly complete your request with a simple click.
Again, this feature will launch in the US (in English) to begin with, in the “coming months,” Google says, and the same goes for the rest of the features we’re about to explore.
What follows are the details that surfaced from the search, which, again in the example of searching for a city on Google, will now prominently include visual stories and similar video clips from people who have visited the place. The emphasis is on imparting more practical information, such as tips on getting around the city, how to travel there or what to do during your stay, rather than just, say, historical or geographical facts, for example (not that you won’t still get some of this as results).
Once you’ve searched, there will also be suggestion buttons below the search box that point to further topics you might want to explore, such as the beaches of the city you’re about to visit – and you just click on those and dive even deeper into more suggestions. , if required.
Finally, Google tells us that it’s updating the way it presents search results to “better reflect the ways people are researching topics,” meaning related topics will stand out when you scroll down. Following the city’s example, these items include results related to local cuisine and recipes, musical traditions, art, and so on.
Analysis: Some chunky changes to keep up with the times
So the broad aim here is to make searching easier and faster, as we mentioned at the beginning, and to provide more practical content and advice – with similar videos from people who have visited the place – and to make it as simple as possible see as much as possible and research a variety of related topics.
Recently, in some corners of the internet, we’ve seen a string of complaints that Google isn’t what it used to be when it comes to the quality of its search results, so perhaps the company has decided it’s time to start changing things up — in a pretty big way. the way There’s definitely a new take on search here with all these different elements, so it’ll be interesting to see how it plays out when we actually get to use the new search; and, of course, what is the reaction of those who have become more skeptical of Google.
Google is as old a veteran of the Internet as you can find, and should never stop moving with the times. So if there is chatter about newlyweds fighting TikTok discovering things rather than searching on Google should be, well, maybe not a threat to Google, but definitely something to be alarmed about and something to look out for.
We don’t know when other regions outside of the US will get this change, but given that it won’t be arriving in the coming months in the States, it seems like it’s going to be a slow rollout, especially in the global timeline.