Jaguar Land Rover on Wednesday unveiled its new program, called the Future Skills Program, aimed at retraining 29,000 employees to learn the skills to design, manufacture and service today’s luxury electric vehicles. The British luxury car maker has big plans to make all Jaguar Land Rovers electric by 2030, making it vital that its employees are on board with the transition.
In February 2021, Jaguar Land Rover announced a major initiative called ‘Reimagine’, opening the next chapter in its rich history as a carmaker.
The Rethink strategy sees Jaguar becoming an all-electric brand by 2025, while Land Rover will follow with a mostly electric lineup by the end of the decade. Jaguar has unveiled its first fully electric car I-PACEin 2018, a beautifully designed SUV that drives more like a car, with decent range and charging capacity.
In 2019, I-PACE won several awards, including World Car of the Year, World Green Award and World Car Design of the Year.
Land Rover, on the other hand, plans to launch six pure electric vehicles by the end of the decade, with the first all-electric Range Rover coming in 2024.
This year, the luxury carmaker has taken several steps to ease the transition to electric vehicles as it phases out gas-powered vehicles. Jaguar Land Rover in August announced plans for a next-generation electric vehicle test facility featuring an electronic road to test the vehicle’s performance at speed.
Most recently, on September 21, a report from Coach of Great Britain showed Jaguar Land Rover started refitting its Halewood facility to accelerate its EV transition. The plant is home to iconic models such as the Land Rover Discovery Sport and Range Rover Evoque, both of which are due for an electric upgrade, although it is not yet clear whether they will continue to be produced here.
To ease the transition to electric vehicles, Jaguar Land Rover is introducing a global “up-skilling program” to retrain 29,000 of its employees.
Jaguar Land Rover is retraining workers for a full transition to EVs
Jaguar Land Rover presented his “future skills program” on Wednesday to prepare its technicians and dealers for the rapid transition to electric vehicles.
The automaker says more than 60% of technicians at JLR and its global franchised retailers, around 29,000 in total, will be trained to design, manufacture and service electric vehicles over the next few years.
Most will be requalified this year to support the automaker’s push for electric vehicles in the coming years. More than 9,500 apprentices are being trained as JLR plans to employ a further 1,200 in 2023.
Jaguar Land Rover’s executive director of industrial operations, Barbara Bergmeier, talks about the automaker’s electric vehicle ambitions and how the new program can help, saying:
Our plans to electrify our product portfolio are progressing at a rapid pace and we are rapidly expanding our future skills training program to ensure we have the right talent to produce the world’s most desirable modern luxury electric vehicles.
Developing the skilled global workforce needed to design, build and maintain the vehicles of the future is fundamental. I’m proud to say that we’re committed to helping close the electrical and digital skills gap with a comprehensive global training program that will deliver electrifying charging both here in the UK and abroad.
In addition to technicians, Jaguar Land Rover plans to train thousands of engineers, production workers and others currently working on gas-powered vehicles.
Jaguar Land Rover aims to achieve net zero carbon emissions across its entire supply chain and operations by 2039, with an extensive roadmap to achieve this goal. The automaker says electrification is central to its climate initiatives.
With effective plans to introduce new all-electric models over the next few years and become a leader in the industry, Jaguar Land Rover is approaching this strategically.
Retraining employees is the first step. Then, when the time comes, the transition to electric vehicles will be much smoother.
Electric vehicles are far more advanced than their gas-powered counterparts, so it’s important for automakers to educate their employees about the differences.
JLR isn’t the only automaker to do this. Luxury rival Mercedes-Benz also launched an employee EV training program in August to support its own transition, though the initiative is more focused on the sales experience than the manufacturing process.
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