American Honda Motor Co. has recruited longtime partner Lance Wolfer to head the Honda brand’s sales department, which will ensure robust product distribution and road-ready efforts. electric cars.

Wolfer’s promotion comes as Honda struggles to regain lost momentum after one of the industry’s toughest challenges inventory stocks. It fills the space left Mike Kistemaker after his retirement from Ken Garff Automotive.

“The Lance is essentially a pure Honda ‘product,'” said Mamadou Diallo, vice president of vehicle sales at Honda Motor Co. of America. Automotive news. β€œHe’s 26 years old and everything he’s done up until now has prepared him for this moment.

“His entire career has been in sales, he’s worked in the back office a few times, and we’re thrilled to have him on board,” Diallo added.

After more than 10 years managing sales for Honda’s Mid-Atlantic region outside of Maryland, Wolfer returned to California in 2020 to oversee the Honda and Acura brands in the western region. From 2008 to 2009, he held the position of head of Honda’s Northwest Zone.

Wolfer joined the company in 1997 as a sales analyst. He holds a BA from Portland State University.