Mercedes-Benz India registers growth in luxury car sales

Top models from Mercedes-Benz are the GLE 450, GLE400d, GLS, GLS Maybach, as well as sedans such as the S-Class, S-Class Maybach, G-Class, AMG E53 and E63 AMG, as well as the electric sedans EQS and EQS53 AMG.

Mercedes-Benz India has reported faster sales growth for its top-of-the-range models priced above ₹1 crore. The luxury car maker shared that in the first nine months of 2022, it registered a 68 percent increase in sales of these models.

Vice President Sales and Marketing Santosh Iyer said the company sold 11,469 units between January and September this year. These numbers surpassed what Mercedes-Benz sold domestically last year. Iyer also added that 30 percent of the company’s sales come from its top-of-the-line vehicles. He said, “So this is yet another indication of the maturity of the Indian luxury car market.”

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Iyer, who will take over as the managing director and CEO of Mercedes-Benz India from January 1, 2023, explained that the luxury car market used to be dominated by entry-level cars, but now the mix is ​​changing and the maturity is much higher. “It also shows the very strong spending power of luxury consumers,” he was quoted as saying. Iyer noted that the current 30 percent growth will move to 40 as there are 7,000 units of backlog in the overall product range.

Mercedes-Benz India products that cost more ₹1 crore includes luxury SUVs and sedans such as GLE 450, GLE400d, GLSGLS Maybach along with sedans like S-classMaybach S-class, G-class, AMG E53 and the E63 AMG along with electric sedans EQS and the EQS53 AMG. The brand also recently launched its long-awaited EQS 580 electric sedan, which has already received more than 300 orders.

(Read also | The EQE, Mercedes-Benz’s next electric car for India, has passed the safety test and received a 5-star rating )

Iyer also highlighted that the availability of some of these top-end cars is also a challenge from a supply point of view. “We have to wait and see, but clearly the strategy in India and globally is to increase our premium car share. We are very focused on becoming a true luxury brand to push these segments much higher,” a PTI report quoted him as saying.

Date of first publication: October 16, 2022, 6:08 PM IST