These are uncertain times for Netflix, but streaming service doesn’t sit idle as competitors grow and subscribers leave. He has plans to diversify beyond his current core business, and those plans seem to apply live.
As stated in the new report Deadline, Netflix representatives are “exploring” the idea of live streaming content as it happens – think of comedy stand-up special events and talent contests. In other words, a little more like television.
Live meetings are another possibility, according to Deadline, and there is a possibility that live sports competitions may be included in the future. This is what other platforms, such as Introduction, do baseball on friday night on Apple TV Plus.
All this is at a “preliminary stage”, so do not expect an announcement soon. The article does not specify the timing of the release of live content, but now, apparently, the Netflix team is busy working on this feature.
Comedy can be a good starting point for Netflix, as it already contains content from a number of famous comedians. There is also the ability to interact with the audience when the show is broadcast live, with which Netflix has experimented before (but in a different format) through the movie Bandersnatch.
Netflix has played a big role in moving to on-demand streaming rather than live streaming, but company executives know that the more formats it offers and the more features it offers subscribers, the better.
Analysis: Netflix needs to evolve to survive
Due to the fact that this is the largest and most famous streaming service, it may seem that Netflix now has big problems, but dig a little deeper and you will see that the company has some alarming signs.
Competitive platforms such as Amazon Prime Video and Disney Plus recruit new subscribers and constantly release new content. For the first time in a decade, there are Netflix subscribers actually went down rather than up. And Netflix knows that too many of its users generalize passwords.
Put it all together, and Netflix knows it can’t afford to be content – as Facebook has shown, even the most dominant players in the market can very quickly face challenges when the market changes and alternatives appear on the scene. .
In addition to potential live broadcasts and straighten out about password sharing, Netflix is also exploring the area mobile games and pulling out the plug on numerous shows to cut costs. We also expect the streaming giant to announce a free level with advertising support in the near future.