The National Transportation Safety Authority (NTSA) collaborates with Inchcape and the Private Bikers Association of Kenya (PBAK) to inform Boda Boda operators in Qajad about road safety measures. The road safety campaign is due to the sharp rise in traffic accidents that have resulted in deaths and serious injuries to many operators.
The sensitization initiative was the culmination of the BMW Motorrad Ride, a group trip conducted by BMW bike owners aimed at uniting the cycling community and improving their riding skills and off-road safety.
Speaking during the training, Inchcape Kenya Managing Director Hussein Ibrahim noted that as the official distributor of BMW bicycles in the country and as a responsible corporate citizen, the organization seeks to improve road safety among riders through its activities in the community.
“As we expand the range of BMW Motorrad products in the Kenyan market, we do not forget that motorcycles have long contributed significantly to the growth of road accidents. As a key player in the automotive industry, we aim to play a role in limiting motorcycle accidents by improving the skills and awareness of racers across the country on road safety, ”Ibrahim said.
According to the 2022 Economic Review Report of the National Statistics Office of Kenya (KNBS), the number of newly registered motorcycles and motorcycles increased by 15.6 percent from 246,705 units in 2020 to 285,203 units in 2021.
Thus, the death toll in road accidents increased by 13.6% from 3,818 in 2020 to 4,336 in 2021. In addition, the number of passengers killed in registered traffic accidents increased by 16.5% from 2,332 in 2020 to 22,216.
The 150-kilometer group trip of 50 BMW bikers ended with an off-road training in the resort of Stony Ati, located in Machakos district. Ibrahim and the chairman of the Women’s Bike Association Faith Kanja took part in this edition of the BMW Motorrad Ride.
For his part, Lawrence Mbagara, a spokesman for the Kenya Private Bikers Association, noted that the initiative is a long-awaited step and will have a great path in fostering road discipline among motorcyclists.