Real-time traffic technology platform HERE Technologies recently partnered with BMW to help owners with route planning information.
Unexpected and sometimes chaotic traffic conditions created as a result of traffic accidents, road works and general traffic jams can cause a tense driving sensation for vehicle owners. With this in mind, BMW has announced a partnership with HERE Technologies designed to mitigate this problem.
HERE real-time traffic provides up-to-date information on future traffic conditions that can cause delays and stress for the driver. BMW has chosen a company to provide real-time traffic information to drivers in more than 70 countries, and to include the “Learning Navigation” feature HERE on BMW maps as part of its operating system.
In addition to providing drivers with up-to-date traffic information and incidents, the service also gives drivers the ability to automatically change route, information about traffic jams and alerts about possible dangers on the road.
The platform also has the ability to explore an individual driver’s driving mode to improve and personalize the driving experience. The system applies the lessons learned from the analysis of mobility models to create forecasts for future trips, destinations, departure times and routes.
We spoke with Gina Ferru, Senior Vice President and CEO of EMEAR at HERE Technologies, to learn more.
Just Auto (JA): Could you provide information about HERE Technologies?
Gina Ferru (GF): HERE Technologies (headquartered in the Netherlands) is a location and technology data platform for businesses, cities and the public sector. Organizations use HERE to access accurate and up-to-date map content, create live maps, and create custom location services.
With 35 years of experience in map creation and around 7,000 employees in 56 countries, HERE is the world’s leading platform hosting company.
Today, more than 160 million cars run on HERE cards. Our global ecosystem of customers, partners and developers in various fields includes some of the biggest and most famous brands.
What real-time information does HERE provide to drivers?
HERE real-time Traffic helps drivers get to their destination efficiently and stress-free. It provides up-to-date information on traffic conditions and incidents that can cause delays, including slower than normal traffic, road works and accidents.
The service provides lane and road flow information for individual lanes, including high-load lanes (HOV).
In addition, it allows you to display traffic conditions on highways or arteries and supports traffic-based routing for optimal calculations of estimated time of arrival.
How does this technology work when it comes to providing information and personalizing the driving experience?
To reflect real-world traffic conditions, HERE Real-Time Traffic aggregates and analyzes billions of anonymous GPS data points that HERE collects each day using more than 150 different probe data providers and more than 100 incident sources. In addition, HERE’s traffic services combine rich sensor data from millions of connected vehicles worldwide.
What are the main benefits of this technology?
In fact, it helps drivers find the best routes for their trips. Delays caused by congestion and accidents are expensive, time consuming and difficult to predict. However with HERE Real-Time Traffic drivers get traffic information on their routes and stay safe with our localized safety features that warn of accidents and sharp braking ahead to reduce accidents.
The result is a clear reflection of real road conditions, as well as smarter and safer driving.
Is this technology available now?
Yes. HERE real-time traffic is used by leading automakers, companies in the transportation and logistics and mobility sectors, and application developers around the world.
The technology is available in more than 70 countries, covering a total of more than 13 million kilometers of roads.