Although there are many electric vehicles available on the market today, when GM launched the EV1 in 1996, it was really ahead of the curve. It was the first mass-produced, purpose-built electric car from a major automaker. The EV1 ended up being a commercial failure, but it still holds an important place in the story now unfolding in today’s automotive landscape.
Following the announcement of the EV1, GM went full blast promoting the revolutionary new car, even officially unveiling the car at the 1996 film premiere Daylight starring Sylvester Stallone. This ad stream also included content targeted at children. Daniel and His Electric Car is a picture book that follows the exciting journey of Daniel and his parents to buy an EV1.
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