Tesla takes four places on the list of the top five electric vehicles (EVs).
The number of new car registrations for the automaker grew by 61% in the first half of the year and took first place among luxury car manufacturers.
All major luxury brands except Tesla and Genesis reported lower first-half results, according to Experian. However, the number of new electric vehicle registrations has risen sharply among non-Tesla brands.
From January to June, for the year, Tesla new vehicle registrations rose to 228,989 from 142,543. In contrast, BMW registrations fell 13% to 157,838 vehicles, Lexus new vehicle registrations fell 19% to 133,616, and Mercedes fell 14%. to 133,520, according to Experian.
Tesla dominated the electric car market among all brands, both luxury and mainstream, capturing a market share of 68%, similar to 2022. In the first half of the year, electric vehicles accounted for about 5% of light vehicle registrations in the US, compared to 2.5% in 2021. .
Experian showed a rise in electric vehicle registrations among non-Tesla brands. Legacy car companies and startups drove EV growth by 58% in the first half of the year with 109,620 registrations across 21 brands for a combined market share of 32%.
That growth suggests that new electric car models from other automakers could erode Tesla’s market share later this year. Several brands now sell electric cars, but there were no sales in the first half of the year. That includes Mercedes, Toyota, Genesis and Cadillac, according to Experian.
Ford is ramping up production of its F-150 Lightning pickup after its spring launch. Experian data showed 1,288 Lightning registrations in the first half of the year, but Ford reported sales of 2,173 in July alone.
Volkswagen will begin production of the ID4 crossover in the U.S. in late July, with plans to build up to 7,000 per month by the fourth quarter.
Electric car startups Rivian and Lucid ramped up production of their electric cars in the second quarter after struggling with parts shortages in the first quarter.
Tesla has a new factory in Texas ramping up after a slow start, and the automaker posted record production at its Fremont, Calif., plant in the second quarter.
According to Experian data, non-Tesla EV leaders include:
- Ford, which doubled the 2021 numbers to 21,820.
- Kia, with a sixfold increase to 18,967.
- Hyundai, up 150% to 14,994.
- Audi, up 16% to 8,183.
- Polestar with an eightfold increase to 4,873.
Hyundai Motor Group received the most registrations after Tesla with 34,138, securing a 10% share of the electric car market. Ford Motor Co. took 6% of the shares, while the Volkswagen Group secured 5%.