The U.S. midsize car segment fell below 1 million units in 2021 and is down another 16 percent this year through September as consumers shift to crossovers and other light trucks.
“Even though the dynamics are changing and this segment is no longer the powerhouse it once was, it remains important to the industry and important to Honda, which has been a pillar in the category,” said Stephanie Brinley, associate director S&P Global Mobility.
Accord sales in the U.S. fell 30 percent to 122,214 this year through October. Along with the venerable Civic and, more recently, the HR-V subcompact crossover, the Accord remains a key entry point into Honda brand for many American households.
“The Accord’s sales struggles over the past two years are not only due to external factors, but also to the Accord’s lack of competitiveness or durability,” Brinley said.
According to the Automotive News Data Center, the Accord ranks second in the midsize car ranking behind the Camry. The Camry is No. 1 with 214,403 U.S. deliveries from 2022 through September, and the Nissan Altima is No. 3 with 106,122 sales.
Updates to the 2023 Honda Accord are designed to keep it competitive. When it goes on sale in January, it will continue to offer buyers a sporty and practical package with a spacious cabin but updated styling.