• GM’s next step with its prized Corvette nameplate will be to launch a Corvette sub-brand.
  • It will include a four-door coupe and a sporty high-performance crossover that will partner the upcoming two-seat Corvette EV.
  • The new Corvette lineup will be well above its competitors, such as the upcoming trio of electric Mustangs.

What’s in a name? If you’re a car manufacturer, the answer is everything. It could be argued that people buy a BMW or Benz at least for the name than the car itself, and the same applies Corvette. In terms of brand value, Corvette is one of the most recognizable and valuable nameplates in the automotive industry, and yet it currently only earns a small percentage of its potentially huge profits. But, according to experts, this will change.

We have already seen the new Z06and there is several more versions The C8 is still to come, including a possible E-Ray hybrid, a revived ZR1, and an even more extreme Zora hybrid named after Zora Arkus-Duntau, father of the original C1. Also on the horizon is a Corvette EV that will use GM’s Ultium architecture.

The second phase of GM’s Corvette brand strategy is even more ambitious and far-reaching. Starting in 2025, GM plans to launch the Corvette brand, which will also include a sleek four-door coupe and a muscular crossover. Both of these upcoming new Vettes will be electric vehicles.

Sports cars are useful image builders, but their contribution to the bottom line — at least in GM’s case — is negligible. Wise and true, however, the Corvette name should be a license to print money. At a time when Ferrari, Maserati, and Porsche are everything offering one or more SUVs— the antithesis of the rugged sports cars that put them on the map in the first place — why wouldn’t Corvette also consider building sedans, crossovers, or, heaven forbid, even pickup trucks?

Of course, these new-age products can’t be half-baked efforts like the Cadillac Cimarron or the Jaguar X-Type built from the Ford Contour. Instead, the main starting point is a reinterpreted unique DNA that screams “Corvette” in terms of design and driving dynamics. The move to Ultium’s battery-powered platform allows the brand’s custodians to redefine proportions, stance and engineering — or stick with the trademark elements that have shaped the iconic American sports car from the 50s to the present day.

A source who has seen the first offerings describes them as “copies of nothing” and as “encapsulated emotional purity.” The build-up of the lyrics may do justice to the themes of the style, but what about the individual content? The mechanical package obviously includes high-energy-density battery packs, ultra-fast software, a patented cooling concept, Lego-like topographical staggered packaging, miniature components, ultra-efficient inverters, high-revving electric motors, an 800-volt electrical system that provides up to 350 kW of charging power, two-speed transmission, brakes by wire, multi-mode four-wheel steering and torque vectoring.

According to our friend at the GM Technical Center, “The Corvette is more than just a brand. It’s an ever-evolving system coupled with a dramatically different user experience.”

The four-door coupe (think of it more like a liftback) and crossover add two new values ​​to the brand: mainstream exclusivity and outright luxury. With a delicate balance of function and fashion, stats and style, and limited availability that favors high desirability, all three pillars are primed for pragmatic evolution and subsequent proliferation.

“The goal is not to beat the Taycan and Cayenne at their own game, but to create three American legends capable of breaking new ground by making the essence of the Corvette scalable. To do this, this entity must be in a state of progressive flow all the time. “, our source comments. You hear, you hear.

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This content is imported from a survey. You may be able to find the same content in a different format, or you may be able to find more information on their website.


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