Detroit – Ford Motor Co. launch the electric pickup F-150 Lightning on April 26, CEO Jim Farley said Wednesday on Twitter.

The automaker is planning an event that day at the Rouge Electric Vehicle Center in Michigan to mark the official start of production and the first deliveries to customers expected shortly thereafter.

“We will celebrate the team behind this incredible machine and the fact that the F-150 Lightnings will be on its way to customers across America,” spokeswoman Emma Berg said in an email.

The event will be live broadcast and represent a select group of customers, Berg said.

Ford has Lightning’s limited reservations about 200,000 cars, although executives have not yet said how many booking owners have switched to orders. The company said more than 70 percent of Lightning booking owners are new to Ford and pickups.

“I think it will change the game,” Ford CFO John Lawler said Wednesday during a presentation by Bank of America. “The demand we’ve seen is incredible.”

Ford plans to build up to 150,000 lightning bolts per year, by mid-2023, almost four times the capacity originally planned.

According to final EPA estimates, the pickup, which starts at $ 41,669, including shipping, will have up to 320 miles of battery range. released last month.

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