The future Mercedes-Benz Maybach SL-Class will lead the automaker to shift the focus to luxury luxury

Mercedes-Benz on Thursday confirmed plans to release Maybach SL class as part of the transition towards luxury cars.

The automaker has focused on building its compact entry-level line in recent years, but that will change in line with the new strategy, which aims to make Mercedes “the most valuable luxury car brand in the world,” the company said in a press release.

Mercedes divides its line into three categories – Top-End Luxury, Core Luxury and Entry Luxury – with a greater focus on high-end, high-profit dollar-end models. This category includes all Maybach and Mercedes-AMG models, as well as the S-Class, G-Class, GLS-Class, EQS and EQS electric SUVs, and limited editions.

The development of the Maybach model line is part of the plan, and this is where the Maybach SL-Class comes into play. Mercedes has not said when this model will appear, will show how it will look, and did not disclose its features, but the automaker noted that the Maybach EQS SUV is scheduled for release next year. Expect an electric SUV to follow suit from last year conceptual version.

Other high-end Mercedes models will also run on electricity. The automaker will introduce the concept of the AMG and Vision electric sports car electric G-Class is scheduled to appear in 2024. Mercedes is looking to switch to fully electric at least in some markets by 2030.

Mercedes also wants more limited models and collaborations similar to working with a deceased fashion designer Virgil Ablo. Mercedes is planning a line of “ultra-exclusive collectible cars” based on Maybach models, called the Mythos Series. Recently introduced The concept of Maybach Haute Voiturethe individual sedan Maybach S-Class, also shows what shape these collectibles can take.

Mercedes-Benz AMG SL 63 2022

At the same time, Mercedes plans to reduce the number of compact models in its global lineup from four to seven. The A-Class sedan is there already being recalled from the US, leaving in this market a four-door coupe CLA-Class and crossovers GLA-Class and GLB-Class. But Mercedes isn’t giving up on its entry-level models.

A new generation of compact cars will be released in 2024 with the new Mercedes-Benz operating system (MB.OS) and new MMA platformdesigned to support both internal combustion and fully electric transmissions.