SEMA announced that dozens of industry leaders and experts will take the stage for the 2022 SEMA Show Education Program, where attendees will have the opportunity to learn about current and future trends, proven business strategies and new opportunities during the annual event in Las Vegas, Nov.

Beginning Monday, Oct. 31 – one day before the official opening of the four-day SEMA Show – the 2022 SEMA Show educational program will include more than 70 free and premium sessions across 14 tracks. Show-goers can select individual sessions on different tracks, mixing and matching offerings to create a personalized program to suit individual needs.

“Education is one of the key pillars of the SEMA Show and has always been highly valued by attendees,” said Pamela Brown-Mathis, SEMA Director of Education. “We challenged ourselves and strived to make the program better than ever. We have placed great emphasis on attracting elite subject matter experts and senior industry leaders. SEMA attendees are encouraged to take advantage of the opportunity to hear from industry experts during the show.”

New this year are four sessions focusing on challenges and opportunities related to diversity, equity and inclusion (DEI) in the workplace. The first DEI session, “Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace,” will be held on Tuesday, November 1, and will be presented by James Pough, Ph.D., President and CEO of JP Enterprises. Part of Art Business management trackeach DEI session will feature thought leaders, professional development workshops, networking, inspirational role models and action-oriented content.

“Celebrity Insights,” moderated by African American Racing Association co-founder Chris Harris, features automotive celebrities, legends and luminaries with diverse backgrounds and experiences. The one-hour discussion will give attendees a glimpse into the lives of some of their favorite personalities. “Celebrity Insights” will take place on Friday, November 4, along with five other sessions consisting of brand new Track for enthusiasts program.

Back by mass demand is it Track “Leadership Fundamentals”., presented by Dale Carnegie. The program, which consists of six courses spread over three days, can be taken as a whole or individually. Each course features renowned Dale Carnegie coaches. Known for its leadership, communication and sales programs that improve both individual and business performance, Dale Carnegie Training focuses on the fundamental principles of human relations and is said to change lives.

Also continuing in 2022 are comprehensive programs from partners including the Society of Automotive Crash Repairers (SCRS), the Interindustry Conference on Automotive Crash Repair (I-CAR) and the Tire Industry Association (TIA).

“The SEMA show has a lot to offer, from viewing new products and vehicle assemblies, meeting manufacturers, learning from experts and developing meaningful relationships that you can only get at an in-person event,” said Tom Gattuso, vice president of SEMA. events. “We encourage showgoers to take advantage of all elements of the SEMA show to get the greatest return on investment.”

All sessions are held in conference rooms at the Las Vegas Convention Center, making it easy and convenient for attendees to schedule workshops between meetings with exhibitors.

Registrants can sign up for the educational program when applying for SEMA Show credentials at Those already approved for credentials can add educational sessions by visiting the SEMA Show dashboard. Sessions will also be able to be added through the SEMA Show mobile app. This year’s information will be updated in the mobile app in August, but the app can be downloaded now from the app store.

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