TOKYO – Restless, constantly evolving Tokyo Motor Show will once again rebrand in an attempt to breathe life, energy and attendance into the once premier auto show in Asia.
When the exhibition returns in 2023, it will open under the banner “Japanese All-Industrial”, said the Japan Automobile Manufacturers Association, which has hosted the event since its inception in 1954.
Announcing the update on May 19, JAMA Chairman Akio Toyoda said it was important to bring together different sectors at a time when cooperation is needed to achieve carbon neutrality.
“We want to rename the Tokyo Motor Show next year the Japan All-Industry Show, going beyond the mobility industry, where the entire Japanese industry will work as one team, including startups,” Toyoda said. “We’re trying to make a whole new show, transforming it both in title and in reality.”
Toyoda did not specify how many sectors and companies could be included.
In April 2021, JAMA canceled a biennial exhibition in Tokyo scheduled for the fall of that year, closing the event for the first time in its history due to the COVID-19 pandemic.
Last June, JAMA decided to revive the show in 2023 using this theme “Green and digital” – a step to demonstrate the desire of the Japanese automotive industry to reduce carbon emissions.
Under the leadership of Toyoda, who also serves as president of Toyota Motor Corp., the world’s largest automaker, the Tokyo Motor Show went out of bounds at its last meeting in 2019 after years of declining attendance and growing irrelevance on the world stage. .
Toyoda set a goal of attracting 1 million visitors, and the 12-day show ended with more than 1.3 million visitors. This was a 70 percent increase over the 771,200 who visited in 2017.
Attendance quickly declinedfrom 902,000 visitors in 2013 to 813,500 in 2015. In 1991, the show grew to a record 2.02 million people.
The number of international exhibitors has also declined as European and American automakers have turned their attention and marketing money to China.