Google has announced Business Messages update, a great feature that allows businesses to communicate with customers right from Search.
The company has partnered with Twilio, Genesys and Avaya, three world leaders Helpdesk program and customer service tools to empower Business Messages.
By adding these three partners, Google automatically succeeds in a number of industries, including retail, banking and TV, as well as the experience of using AI chatbots to interact and help customers.
Google Business Messages
“With hundreds of partners using the service every week, we look forward to further developing our partner community so that we can provide the best experience for all by working hand in hand with those companies that make it possible,” the company said.
According to Google, business messages are available in more than 70 languages around the world, and millions of companies use these tools every day.
The service is supported by Google Cloud, using its intelligent capabilities for automated customer support, reducing the need for round-the-clock availability of hundreds or thousands of support staff.
Bots can be pre-programmed by companies to show stock availability, pricing and other encrypted information whenever a customer asks. If this information is not enough, the boots can pass it to the person.
A game for customer service
Google Business Messages is already included best contact center software as a service (CCaaS). around, and these updates will only improve his situation.
Google is promoting a number of case studies of companies using its services, such as the Canadian telecommunications company Vidéotron, in partnership with Khoros, resulting in an average request processing time reduced by 50% just after four hours of setup.
However, Google has serious competition: WhatsApp has recently introduced many tools for conducting business-oriented chats.
But Google has one of the best moats: people use its services to find information about businesses, most likely this is one of the first steps on its way. If you need to know something, chances are you’re going to go to Google.