In an attempt to make electric cars mainstream, Tata Motorsthe largest in India electric car the manufacturer presented on Wednesday Tiago E.V at a devastating price of less than Rs 10 lakh. The entire range Thrust The EV will be priced between Rs 8.49 lakh and Rs 11.79 lakh ex-showroom.

This is the starting price for the first 10,000 bookings, the company said. Reservations will begin on October 10, and deliveries will begin in January 2023.

Available in two different powertrains with a 24kWh and 19kWh Ziptron battery, the Tiago EV provides a range of 315 km and 250 km on a single charge, respectively. Tata Motors claims that the Tiago EV can help a potential buyer save between Rs 60,000 and Rs 70,000 on running costs, provided the buyer drives 1,000 km every month on an equivalent petrol vehicle.

Shailesh Chandra, MD, Tata Passenger Electric Mobility, told ET that the Tiago EV will help the company spread electrification to more masses and make it a mass offering.

“We believe the EV powertrain could account for a third of our total Tiago sales. Apart from expanding the portfolio, we are also opening many new markets and now the reach will cover more than 160 locations, which will attract a lot of additional buyers,” said Chandra.

Tata Motors plans to close FY23 with sales of around 50,000 units. People in the know say that Tata Motors is already planning a plan to produce 1 lakh electric cars in the next financial year.

The company sells about 7,500 units of the Tiago hatchback, additional volumes for the EV could exceed 2,500-3,000 units.

Chandra would not commit to volumes, but said: “The company is going to come out with a double-digit share of our electric vehicles in our overall volumes. With the Tiago EV and new models expected in the next calendar year, the share will only go up.”

Tata Motors claims that the Tiago EV is not only affordable, but the company has also embellished the offering with features seen in the two segments above – like connected car technology, rain wipers, automatic fan, ventilated leatherette seats.

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