VP Racing x Speed ​​Society: Race-grade streetwear

Anyone involved in racing or high-performance recreational riding is familiar with VP Racing Fuels name We used various products from VP Racing Fuels for many years, always with success. However, we noticed a lack of apparel from VP Racing. We like to wear clothing that reflects our love of motorcycling and performance.It turns out that VP Racing also found out that money for clothing was left on the table. Of course, being a respected petrochemical expert doesn’t mean you know how to design logos or apparel, even if the VP Racing logo is one of the most recognizable in the sport. So VP Racing Fuels has partnered with Speed ​​Society, makers of high-performance apparel, to create The Racing Class streetwear collection. car club, content creation and car giveaway,” notes VP Racing Director of Brand Management and Licensing Bob Mertz. “This new licensing collaboration with Speed ​​Society will support and further advance the VP of Sales and market leadership position among fashion racing fans worldwide.”
The Racing Class collection has two themes — Chasing Checkers and Pilot — and both have a classic style. Chasing Checker focuses on the competition angle, with checkered flags placed next to the traditional VP Racing logo. The Pilot theme has an outlaw streak with skulls, wings and lightning bolts associated with the VP Racing logo.“We are very excited to team up with VP Racing to bring two powerful brands together to create something incredible beyond racing,” said Speed ​​Society Marketing Director Brian Cole. “We have tapped into the culture of our fans to present unique streetwear capsule collections that represent them as individuals and their passions for fashion, art and cars. VP Racing is such an impressive legacy brand that we couldn’t pass up the opportunity to work together and showcase a game-changing collaboration.” Speed ​​Society website. Initial offerings include hoodies, sweatshirts and t-shirts, as well as trucker hats for Thanksgiving dinner.