Of all the ads featuring a favorite character and a retro electrician, this is definitely one of them. Volkswagen announced today that it will work with Disney on a new company that seeks to earn some goodwill from the Star Wars franchise.
The automaker will post its future ID. Buzz electric van in a series of new commercials for both him and for the new Disney + series, “Obi-Wan Kenobi.” The two massive conglomerates are really coming together to show off their cars for nostalgia.
Or, as Klaus Zelmer, head of VW sales, says: “We combine two strong global brands in this collaboration and generations of supporters who grew up with their icons. We are very excited about this unique collaborative creative collaboration. ”
Read also: Nissan falls into the spirit of Star Wars with six “Last Jedi” concepts.
Together with Lucasfilm and the Industrial Light and Magic teams they put together commercials to cover their new releases.
“By joining forces, we will be able to attract new target groups with regard to e-mobility, innovation and digitalization, ”Zelmer said. “In this regard, we are very excited to work with some of the best creative teams in the film industry.”
The campaign will be held in several markets around the world and will include billboards, social media materials and videos depicting Star Wars characters and Ewan McGregor as Obi-Wan Kenobi.
“I’ve been a Volkswagen enthusiast all my life. Since I had my first Volkswagen when I was 16 years old. And I’ve been collecting them ever since, “said Ewan McGregor. “Identity card. Buzzing really has character. This is unusual for a new car and brings a smile to my face. I think it’s a really happy car. “
Perhaps the most intriguing for motorists, Volkswagen and Lucasfilm teamed up to create “Star Wars Edition” ID. Buzzing which will be presented at the Star Wars Celebration in Anaheim, California, to be held May 26-29.