The Volkswagen Group plans to electrify the revived all-electric Scout brand for the U.S. pickup and SUV.
He will set up an independent company to be founded to design, design and manufacture a pickup truck and rugged SUV (“R-SUV”) for the US market. Production is scheduled to start in 2026
The first prototypes should be presented next year, and production is scheduled to begin in 2026. The electrified Scout brand will be built on a new technical platform concept that brings a new pickup and RUV credibility beyond the existing Volkswagen Group portfolio, VW reports.
Herbert Diss, CEO of Volkswagen AG, said: “Following Volkswagen’s successful return to the US, we take the opportunity to further strengthen our position in one of EV’s most significant growing markets. Electrification provides a historic opportunity to enter the very attractive segment of pickups and R-SUVs as a group, underscoring our ambitions to become an important player in the US market. ”
VW said success in the R-SUV and pickup segments is a key lever to boost U.S. profitability and achieve a target market share of ten percent. Ford and General Motors are focused on truck segments and are developing electric pickups for the U.S. market.
Arno Antlitz, CFO of Volkswagen AG, added: “The company we will create this year will be a separate division and brand within the Volkswagen Group, which will be managed independently. This is in line with the Group’s new management model – small units that operate quickly and have access to our technology platforms to harness synergies. “